Danone aims to donate 1 million Actimel bottles across Ireland and the UK**
~ 50% of people say their concern for their local community’s health has increased since the pandemic began*** ~
Danone aims to donate 1 million bottles of its Actimel cultured yogurt shot across Ireland and the UK to support the communities that kept us all resilient last year. Actimel brings its decades of experience in immune support* and live cultures to launch the new campaign to ‘Give Our Communities Your Best Shot’.
Danone Ireland is proud to partner with FoodCloud, the Irish social enterprise who work with 700+ charities and community partners, to bring this initiative to life in Ireland. Danone is asking people to support FoodCloud’s local charity partners by buying a pack of Actimel and logging onto Actimel.ie to donate another pack for free to those in need in their area.**
50% say concern for community’s health has increased
This campaign follows a recent survey*** by Danone focusing on people’s understanding of immunity and gut health which found:
- That 50% of people say their concern for their local community’s health has increased since the pandemic began
- For 58% of respondents, the health of their local community is just as important as their family’s health
- 71% feel that for their family to be healthy, their community must also be healthy
Speaking about the campaign, Cormac Byrne, Danone’s Head of Sales said, “We are delighted to partner with FoodCloud to donate Actimel, our mighty shots*! As a BCorp, we believe we all have a role to play in supporting each other. We’ve seen inspiring examples of communities coming together over the last year, and we want to encourage this community spirit to continue. Every time you buy and scan a pack of Actimel, we will donate one to charity, simply log on to Actimel.ie**.”
Iseult Ward, Co-Founder and CEO, FoodCloud added: “Recent research with our charity partners identified that 70% saw an increase in demand for food as a result of Covid-19. As the pandemic continues, the number of families struggling with food insecurity is on the rise. We are grateful for Actimel’s donation enabling us to help charities and community groups across Ireland. This is a great initiative as people are all looking for ways to support the most vulnerable people in their communities at this challenging time."
How to support
Between now and 30th April, for each pack of Actimel purchased you can donate a second for free to a charity in your area via FoodCloud by logging onto www.actimel.ie. The packs will be distributed throughout their network of charities and community groups, helping to give all local communities their best shot during the winter months. Actimel’s cultured yogurt shots contain L. casei cultures and vitamins D and B6 which help support your immune system.
Notes to Editor:
*Contains vitamins D & B6 which support the normal function of the immune system
**T&Cs: 18+. UK & Republic of Ireland. Start date 00:01 on 01/01/21. Closing date 23:59 on 30/04/21. Promotional packs. To participate, visit www.actimel.ie, enter the unique code on the lid and select your community. Selection to be made from a list of different pre-defined regions that you can discover on our website. Limited to 100,000 packs donated in UK and 10,000 in ROI to food related charities, in the UK: FareShare (Charity No: 1100051), in ROI: FoodCloud (Charity No: CHY21177). Full T&Cs see www.actimel.ie.
***About the survey - 1,000 adults in the UK and Ireland (700 in the UK and 300 in Ireland) were surveyed through an online poll in December, conducted by Edelman Intelligence