Feeding Kindness :Collaboration in the Supply Chain Towards SDG 12.3

Supported by funding from the Environmental Protection Agency’s (EPA) National Waste Prevention Programme, Feeding Kindness case study initiative sees FoodCloud partnering with food industry and charity partners to create a series of web films demonstrating collaboration throughout Ireland’s supply chain, highlighting the environmental and social benefits of food redistribution in Ireland.

The initiative calls on all Irish manufacturers, suppliers and farmers to join the growing number of partners in donating their surplus food to charities all over Ireland.  FoodCloud’s ambition is to work with every food business in Ireland, big or small. We are currently working with over 150 food donation partners to provide 650 charities all across Ireland with access to perfectly good food that might otherwise go to waste.

Featured companies include Tesco, Lidl and Aldi; plus food producers Nestlé, Arrabawn Dairies, Hilton Foods and the Meade Potato Company. The films highlight the impact companies have made on the local community by collaborating with FoodCloud and how rewarding the process of food redistribution can be.

Thank you to our charity and food donation partners who supported us in the creation of these web films. The key message from the initiative is a call out to other food businesses to join us on the journey towards Ireland becoming leaders in the fight against food waste, towards SDG 12.3.

During his opening address at the EPA Food Waste Forum, where the films had their first viewing, Richard Bruton, TD, Minister of Communications, Climate Action & Environment said:

“Over 1 million tonnes of food are wasted every year in Ireland. About 70 per cent of this comes from industry costing Irish business over €2 billion annually. As part of the Climate Action Plan, we have committed to halving food waste by 2030. Delivering on this ambition will require a collaborative effort from government, enterprise, the EPA and pioneers such as FoodCloud who are leading the change in this area.”

Speaking about the importance of the initiative, FoodCloud Co-Founder, Aoibheann O’Brien, said:

Although food donations may be only a small percentage of a business’ overall products, it is still hugely significant for the charity sector. The initiative showcases how national and international businesses are working alongside their local charities, creating global action at a local level and we hope that we can inspire all players to get involved. We are delighted that our partners are supporting FoodCloud in calling on other food businesses to join us on the journey towards Ireland becoming a leader in the fight against food waste, towards SDG 12.3”.

Tim Ryan, Senior Operations Manager, Cheeverstown House said:

 “We could have the equivalent of two full time posts, created out of the savings that we have made over the last couple of years with FoodCloud, which is a huge saving.”

 Mary Frances Rochford, Programme Manager in the Environmental Protection Agency said:

Preventing food waste is a way that we can all respond to climate change and so is a priority area for the National Waste Prevention Programme. These webfilms, produced as part of an EPA funded project, showcase the role of food redistribution in avoiding wasteful disposal of good-quality food.”